Sailun Tire has improved its ranking in Asia's 500 Most Influential Brands” list in 2020, jumping 43 places to occupy the 343rd position. The top 500 Asian brands were revealed during the World Brand Lab's 2020 Asia Brand Summit in Shanghai on September 22. This year's summit carries the theme, “Innovation Drives Brand Value and Corporate Growth”.

Sailun is focusing on brand building amid the COVID-19 pandemic's impact on the global tire industry. The company strives to serve customers from different market segments through various branding activities in an effort to leave a lasting brand impression among consumers, as well as improve its global presence and influence. Due to these efforts, Sailun has once again been recognized as one of the top 500 Asian brands and significantly boosted its ranking compared to last year. This represents another important achievement for the company in pursuing its brand development strategy, further attracting more attention for Chinese tire brands.

Brand building is not a one-day effort, but a long-term process. Sailun has ventured into sports and automobile racing events, digital marketing and other areas over the years. Most recently, the company has partnered with Valencia CF in Europe’s La Liga to improve its global brand awareness. It has also sponsored international automobile racing events such as the FIA Intercontinental Drifting Cup, D1 Grand Prix, CDC, DC Grand Prix, Taklimakan Rally and SilkWay Rally with the goal to improve product quality and performance. In addition, Sailun has developed and released a mobile app in domestic China as part of its digital marketing operations to share information rapidly and strengthen customer relationships. Other brand building activities include participating in major exhibitions and expos at home and abroad.

Sailun's brand and product value have increased as a result of its long-term brand building efforts. Sailun Tire also received recognition last month in the World Brand Lab's “China's 500 Most Valuable Brands of 2020”. The company was ranked 124 with a brand value of 50.872 billion CNY, a 26 percent growth of 10.6 billion yuan compared to the same period last year. This performance far exceeds the total value of companies ranked in “China's 500 Most Valuable Brands”, which has a 12.9 percent growth rate. Sailun will continue to strengthen and employ a more aggressive brand development strategy moving forward. The company is committed to localizing strategies through regional business units, customer channels, and is determined to become a key driving force for Chinese brands and tire brands globally.